Does your company have new digital marketing goals for 2021?

Here we have collected 3 tips for the coming year that we believe will help you with digital marketing in 2021. These are simple but very relevant tricks. You'll probably recognise some of them, but you might find something new. Or maybe you know them all but have stopped using them? Either way, here are some goodies!

Tips for 2021.

1. meta description

In 2020, there were no meta desciptions in 32% of the advertising on Google. In 2009, Google has stated that meta description does not give a better Google rating. However, you get a better click-through-rate (CTR) with the help of meta description and that is why it is so important not to miss it! Very simple thing to fix.

2. Using more in your headings

Make reading easier for your visitors. It's hard to read a text that is just a text. Break up the text with some headings. It will be easier to read and your text will look nicer. The reader will be able to rest his or her eyes and chances are he or she will read the whole text and not leave your page. As a rule of thumb, have 2-3

and 3-4

etc. Don't forget to have keywords in your headings!

3. Engage your visitors

A tip that is especially adapted for social media. Just as it sounds. Engage your visitors. Ask a question, do a quiz or maybe a poll. You will create interest and engagement among your visitors. This way, you will gain loyal followers who will continue to follow you and find your page fun and inspiring.

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