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These Google tools are free and suitable even for beginners.
The tool allows you to promote your products or services on Google. You can choose to promote your business to specific audiences, during specific times or days. As Google is the world's largest search engine, it's worth pointing out that you can reach an amazing amount of people. Your adverts will appear below the search box in the context of a search. The main advantage of this is that you only pay for results as the adverts only cost when someone clicks on them.
The tool is a bit trickier. Here it can take time for the user to get into it. Here you can find out which of your pages are driving the most traffic, how many visits you get every day or maybe how many of these are unique visitors. In other words, you can track most anything. Once you have learnt how to make use of data, you can set up all sorts of tracking that is relevant to you and your business. In the same way that you also understand the data that you have in front of you.
This tool has no direct effect on your digital marketing. But that doesn't mean you can ignore it, quite the opposite! It helps customers find you offline, where they are at the moment. Google My Business gives your business a Google presence that is visible in Google searches and even Google Maps. In other words, your business is visible in the local market. According to statistics, 78% of local searches lead to an offline purchase, i.e. the customer shops in a store.
Google My Business is super easy to set up but it takes some time to get started with the tool. But it's worth the effort! So don't hesitate and get it if you don't already have it.
Using these Google tools, you can be available to your customers when they need you, interpret what does and doesn't work for your business, while also learning how to be visible in the local market where the customer can easily find you on the spot.
Of course, it can take time and energy to set all this up yourself but that's why we're here. Get in touch with us if you want to know how we can help your business.
Swap the pieces until the puzzle is solved.
DO THIS:
Swap the pieces until the puzzle is solved.
Swap the pieces until the puzzle is solved.
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