Lottie Järgren is in her second and final year of the Digital Marketing Programme at the School of Sales and Marketing in Gothenburg. During the autumn she will do her internship with us at Digital partner.

"I've been looking forward to doing my placement and seeing what the industry has to offer. So it's great that the time has come! I'm excited to learn new skills and apply what I've learnt during my training. I am very excited for this autumn."

Some questions & answers with Lottie

CAN YOU DESCRIBE YOURSELF?

I am a 24 year old girl originally from Växjö, Småland. I recently moved from Gothenburg to Lindesberg and became a cohabitant. At the moment, much of my everyday life is spent getting into new routines and getting to know a new city.

I like to spend a lot of time cooking and baking. I also enjoy travelling, but unfortunately that is difficult now during the pandemic. Before I started my education at the School of Sales and Marketing, I studied Fashion Marketing for a year at Regents University in London. It was a very educational year and I developed a lot as a person.

All in all, I ended up enrolling in the Digital Marketing programme at the Sales and Marketing College. It is a two-year vocational programme. I am now doing my first LIA period here at Digital partner. In June 2021 I will graduate and can call myself a digital marketer.

WHAT IS YOUR FAVOURITE DISH?

I would probably say pokébowl. I like that it's a dish that can be varied a lot and that feels very fresh.

WHAT IS THE BEST THING ABOUT WORKING IN DIGITAL MARKETING?

• The opportunity to work creatively
• Learn to interpret and analyse people's behaviour
• Be an important factor in the development of a company

WHAT IS YOUR FAVOURITE COURSE IN THE SALES AND MARKETING COLLEGE PROGRAMME?

I find it very difficult to choose just one. If I could name a few, it would be nudging, static and analytics and web development. Those courses have given me greater insight into the direction I want to go in my career.

WHAT ARE YOU LOOKING FORWARD TO WITH YOUR TRAINEESHIP?

I am mainly looking forward to learning about the industry and broadening the knowledge I gained from the programme. Improving my skills in search optimisation is something I want to do during my internship. In addition to that, I want to dive deeper into statistics and Google Ads.

5 quick ones

Coffee or tea? coffee
Dog or cat? Dog but starting to like cats too
Vanilla or chocolate? Chocolate every day of the week
Messy or tidy? Cleaned
Facebook or Instagram? Instagram