UX stands for User Experience and means user experience. The aim of UX design is to develop services and products that users love but that also create value for the company.

What is UX design?

UX design is design work that improves a product or service. The goal of UX design is to increase customer satisfaction and company profitability through accurate products and services.

Digitalisation has shifted the power of communication and information from businesses to customers. It has also meant that businesses have more competitors to compete against. Therefore, the customer experience is more important than ever. If companies do not put the customer first, the risk is that customers will choose their competitors instead.

When should you use UX design?

• When you want to learn more about your target audience, so you can prioritise and optimise correctly.
• When developing a new digital product or service where the aim is to benefit both the customer and the company.
• If you want to improve your customer encounters, by developing new features.
• When improving a digital service where the focus is on the user perspective.

The difference between a UX designer and a UI designer?

The roles of UX designer and UI designer are relatively similar and the terms are very often confused. Therefore, we will now go through the concepts so that there are no ambiguities.

UX designer: Mainly work with wireframes, prototypes and mockups. The work is about making user interaction as easy and efficient as possible.

UI designer: The work has the greatest focus on the visual experience. That is, how the product or service looks and is perceived. There is a lot of focus on colour, contrast, shape, fonts, etc.

Pathways into the world of UX

It is said that there are two ways to enter the UX world. Either with a background in behavioural science or as an interaction designer with a technical background. The titles and roles often flow into each other or are split. It's not uncommon for an employer to say they're looking for a UX designer when they're really looking for a visual designer. It is also not uncommon for the role to be a mix between UX and UI where the work includes both drawing in interfaces and working with the visual experience.

Succeeding with UX design

To succeed with UX design, you need to understand your target audience. At Digitalpartner, we place great emphasis on this in our assignments. Through close collaboration between us and the company, we develop important information to enhance the customer's user experience digitally. We then apply this in the digital communication and on the website.

Put the customer at the centre

Never forget that your customers are the most important part of your business. By focussing on the customer journey, there is nothing stopping you from developing even more. Shift your focus from the company's channels and put yourself in the customer's shoes. This will make it easier to spot opportunities and improve the customer experience.

Want to know more about UX design and digital communication? We are happy to tell you more! Contact us for more information here