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Viktor gives a lecture on e-commerce at the Google Digital Academy

Viktor gives a lecture on e-commerce at the Google Digital Academy

Google Digital Academy lecture on the e-commerce tips you need for Black Friday and Christmas shopping!

  • 17 November 2021

    Reading time: 1 min

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    The e-commerce tips you need for Black Friday and Christmas shopping!

    How to get started & increase sales on your e-commerce? What is important to prioritise initially? Why is it important to measure your results? What are the e-commerce trends for 2022? These are some of the questions you will get answers to in this maximised lecture.

    About the lecture

    • Introduction to e-commerce
    • Common KPIs and metrics
    • Real customer cases 
    • Current e-commerce trends 
    • Top 10 marketing tips for e-commerce

    When, where & how?

    • Location: Google Digital Academy at Youtube
    • Date: 18 November 2021
    • Time: 10.00-11.00 am
    • Price: Free of charge
    Writer
    CEO & Digital Strategist
    viktor@digitalpartner.se
    I'm glad you found your way here. My name is Viktor Hörman and I am the founder of Digitalpartner. My areas of expertise are e-commerce, marketing and business development.

    Contact me if you want to take your business to the next level!
    Contact us
    Share this
    Follow us on social media!

    Contact us!

    If you are interested in any of our services, do not hesitate to contact us!
    Contact us

    Read also

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      Merry Christmas from Digitalpartner and Profilexperten

      Digitalpartner logo in colours like a polkagris
      You have now made it all the way to the last window of the Christmas calendar, and to increase your chances of winning the great prizes, you need to figure out the password based on the clues you have collected.
      Go to this page to take part in the competition.
      You can also register an account with profilexperten.se to take advantage of the opening offer on 10%.
      Create an account at profilexperten.se  

      Tips for Christmas Eve!

      Two people play bingo lotto
      The Christmas Eve gathering with bingo has become a campfire to gather around. We are, of course, hoping for extra big wins and a cosy evening. Here are our best tips on how to make your Christmas Eve gathering a success:
      • Have a good pen to dab with
      • Be sure to keep track of the bingo times.
      • Stock up on sweets and drinks so you can stay awake until the 5 o'clock bingo at 11:10 p.m.
      • Make your own bingo card for the children so that they can keep themselves occupied too.

      We're keeping our fingers crossed for a big win!

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Must-haves on the Christmas table

      (according to Digitalpartner)

      Christmas buffet including Christmas ham and Jansson's temptation
      Christmas ham

      Christmas ham

      We can all agree on this: Christmas ham is always a must. Preferably with a good, coarse-grained mustard.

      Brussels sprouts

      According to our Art Director Johan, Brussels sprouts are a must. With the quote, "Cabbage in all shapes and forms should always be available.".
      Brussels sprouts
      meatballs in a frying pan

      Meatballs

      Nigel loves meatballs, and who doesn't? Our tip is to prepare the meatballs in advance, bake them in the oven and freeze them. Then take them straight from the freezer into the frying pan so that the meatballs get a nice surface.

      Gravad lax

      Gravad lax feels like a divisive dish, but a little fish is a must on the Christmas table. Add a little hovmästarsås sauce and we have a clear winner.
      Gravad lax on a serving platter
      A bowl of brown beans

      Brown beans

      This is on behalf of our web developer Morgan; the rest of us distance ourselves from it. But Morgan must have brown beans, that's enough.

      Jansson's temptation

      Last but not least, Jansson's temptation. You haven't missed Nigel's mother-in-law's recipe, which you'll find under door 15.
      Jansson's temptation

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Box 21: Reading tips

      difference in logo what you can and cannot do

      Why you need more than a logo

      A logo alone does not make a brand. What you need is a brand identity that includes the logo, but together with fonts, colours and graphic elements.
      Read our Art Director Johan's blog post in the knowledge bank
      Contact us if you want to create a new or an updated logo for your company.
      Contact us

      We're testing Christmas soda!

      Santa sitting in front of the fireplace drinking Christmas soda and eating cake

      The Pharmacists

      A true classic, this is how Christmas soda should taste. Full marks!
      🎅
      🎅
      🎅
      🎅
      🎅

      Hammars Brewery

      Also very good taste, but the carbonation disappears a little too quickly. But almost full marks!
      🎅
      🎅
      🎅
      🎅
      🎅

      New Farm

      A little too sweet and feels slightly watered down. Doesn't have the same distinct flavour as Hammars and Apotekarnes.
      🎅
      🎅
      🎅
      🎅
      🎅

      ICA

      Well, ICA has some work to do here. The flavour is weak, and it's not the kind of Christmas soda you remember.
      🎅
      🎅
      🎅
      🎅
      🎅

      Premiers

      Very sweet! This juice is probably more suitable for small children than for adults. 
      🎅
      🎅
      🎅
      🎅
      🎅
      We can say with certainty that the classic Apotekarnes is the best! It still holds up and will continue to be a favourite of ours.

      Welcome back tomorrow for another instalment of our Christmas calendar!

      OUR SERVICES

      Graphic design

      We help you with your visual communication. Whether it's a logo, packaging design, animation or branding, we are a partner you can trust.
      Contact us today!

      Some clients we have helped with graphic design

      Experience Örebro

      Digitalpartner is a co-organiser of the Uppleva Örebro trade fair. Uppleva Örebro has something for everyone, with exhibitors in the areas of Home & Garden, Adventure, Sustainability, Food & Drink, and Children & Family!
      To Upplevaorebro.se

      See you at Conventum on 14 March!

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Put the puzzle together to get your third clue

      Swap the pieces until the puzzle is solved.

      Target image

      Target picture for the jigsaw

      Welcome back tomorrow for another instalment of our Christmas calendar!

      OUR SERVICES

      10% discount on our services

      Do you need a new website, help with marketing or your graphic design? If you sign up and take part in the competition, you will receive a 10% discount* on our services.
      Contact us today!

      We can help you with:

      Web

      Laptop showing the Dressykids e-commerce site

      Marketing

      Search engine optimisation

      Magnifying glass on a keyboard

      Graphic design

      Hand using a drawing tablet
      *To take advantage of the discount, you must sign up for the competition. The discount is valid only once and must be used before 31 March 2026 to be valid.

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Jansson's temptation

      Today we're sharing a recipe from Nigel's mother-in-law.

      Nigel's mother-in-law's amazing Jansson's Temptation

      • 10-12 medium-sized potatoes, approx. 1.2 kg
      • 2-3 yellow onions
      • 1 tin of anchovy fillets (Grebbestads 125 g)
      • 4-5 dl cream
      • Salt
      • breadcrumbs

      DO THIS:

      1. Shred the onion, sauté it in the pan until it softens.
      2. Grease a baking tin. 
      3. Shred the potatoes.
      4. Put half of the potatoes in the bottom.
      5. Add the fried onions and anchovies with the stock from the tin.
      6. Then add the other half of the potatoes.
      7. Then pour on the cream so that it covers the potatoes.
      8. Lightly salt and sprinkle with breadcrumbs.
      9. Then into the oven at 200°C for 45-50 minutes until the potatoes are soft!
      Good luck and Merry Christmas! Wishing Nigel and his mother-in-law and all of us at Digitalpartner & Profilexperten

      Welcome back tomorrow for another instalment of our Christmas calendar!

      OUR SERVICES

      Customised web development

      Need a new website or want to improve your existing one? We take care of everything from design to technical implementation. Web development is a broad field that requires expertise in coding, domain management, web hosting, design, search engine optimisation, conversion optimisation and much more.
      Contact us today!

      Some clients we have helped in web

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Happy Lucia from all of us at Digitalpartner

      Of course, we celebrate Lucia with costumes and Lucia processions.
      Lucia procession with all staff from Digitalpartner
      Viktor dressed up as Santa Claus
      Hasse dressed up as an elf
      Morgan dressed up as Saint Lucia
      Johan dressed up as a star boy
      Nigel dressed up as a star boy

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Get to know us

      Today you will have the chance to get to know Johan, Morgan & Nigel.
      Johan Ström
      ART DIRECTOR
      076 037 52 24 johan@digitalpartner.se
      Read more about Johan
      Morgan Green Svensson
      Web Developer
      076 038 92 55 morgan@digitalpartner.se
      Read more about Morgan
      Nigel Bradford
      Graphic Designer
      070 374 55 53 nigel@digitalpartner.se Read more about Nigel

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Best sellers

      Here are some tips on popular products from profilexperten.se.
      Register for a free account before New Year's Eve and receive 10% on your first purchase.
      Ergo Pen
      Ice scraper 120x100 mm
      Reflective vest with zip "Cologne"
      Various hats
      Take me to profilexperten.se

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Put the puzzle together to get your second clue

      Swap the pieces until the puzzle is solved.

      Target image

      Target picture for the jigsaw

      Welcome back tomorrow for another instalment of our Christmas calendar!

      WE PRESENT

      BeeLife

      Environmentally friendly beeswax wraps for beautiful food storage.

      50% discount on the entire range

      Perfect as a Christmas gift

      • Reusable +400 times
      • World-class quality
      • Keeps food fresh longer
      • Beautiful and decorative
      Shop beeswax cloth now

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Box 8: Reading tips

      A man in a suit places a large red map pin above a miniature shop, symbolising local SEO and businesses found online.

      Local SEO: The complete guide to dominating search results in your city

      Being visible on Google is crucial, but for businesses that rely on customers in their neighbourhood, ”regular” SEO is not enough. 
      Read our web developer Morgan's blog post from the knowledge base
      Contact us

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Today we offer a maze game. 

      Help Santa find his lost Christmas present, but watch out for those nasty worms.
      Tip! If you don't succeed, click on restart for a new maze.

      Santa's Christmas hunt

      Find your Christmas present!

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Get to know us

      Today you have the chance to get to know Viktor & Hasse.
      Mr Viktor Hörman
      CEO & Digital Strategist
      070 492 73 80 viktor@digitalpartner.se
      Read more about Viktor
      Hasse Hörman
      Sales & Business Developer
      070 576 39 29 hasse@digitalpartner.se
      Read more about Hasse

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Put the puzzle together to get your first clue

      Swap the pieces until the puzzle is solved.

      Target image

      Target picture for the jigsaw

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Box 4: Reading tips

      famous logos

      Create a strong and timeless logo

      A logo is more than just an image, it's the face of your brand. The right design makes it clear, memorable and works in any size and context.
      Read our Graphic Designer Nigel's blog post in the knowledge bank
      Contact us if you want to create a new or an updated logo for your company.
      Contact us

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Christmas gift tips

      Here are some Christmas gift ideas from profilexperten.se.
      Christmas is approaching, so hurry up and place your order before it's too late. Register for a free account before New Year's Eve and get 10% on your first purchase.
      Gratin dishes, 2-pack, recycled stoneware
      Honey pasta pan
      Knife Set Hammered Blade
      Markus small board for cheese and tapas with 3 pieces of cutlery
      Take me to profilexperten.se

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Today we offer you a fun game. Play our Christmas memory game and get on the leaderboard.

      🎅 Christmas Memory 🎄

      Time: 0:00

      🏆 Top list

      1. Loading top list...

      Congratulations, you made it! 🥳

      Your time was: 0:00

      Welcome back tomorrow for another instalment of our Christmas calendar!

      Welcome to the Christmas calendar!

      During these 24 days leading up to Christmas, we have filled the Christmas calendar with news, games, quizzes, tips and, above all, clues that you need to collect to increase your chances of winning great Christmas gifts. 

      Today's slot:

      Get 10% on your first purchase from Profilexperten.se

      The offer is valid until 31/12/25.

      Create an account at Profilexperten.se to take advantage of the offer!

      Still from YouTube clip of Hasse talking about the Christmas calendar

      Hasse Hörman

      070 576 39 29

      hasse@digitalpartner.se

      Welcome back tomorrow for another instalment of our Christmas calendar!