Glad you're back and want to read more about e-commerce but especially how to succeed in e-commerce.

Part three is simply about how to succeed with your e-commerce. First part is about what you need to consider when planning to start an e-commerce business. Second part is about the elements you need to consider when choosing your e-commerce platform. This is the third and final part.

In the third part, you will learn about the following:

• Keyword analysis
• Choosing a name
• Building a customer base

So what does it take to be successful in e-commerce? We can start with the easy stuff.

Keyword analysis

Here comes the real challenge. You need to analyse the different keywords used by your target audience. What is your target audience searching for? What words and terms do they use?

You need to find relevant keywords to market yourself with. There are many different services that offer keyword analysis. Most of them are paid services. There are some that are free, but you are usually limited to the number of searches or get limited information. Personally, I can recommend spending money on keyword analysis in the beginning. It's not something you have to have all the time, but it can be very useful if you want to succeed in e-commerce.

It is also important to check the traffic if it is something people actually search for. If the search volume is low, it can be good to think about whether it is worth investing in that particular product with that keyword. Is it worth starting an e-shop if there is no demand?

Name of the organisation

Company name, e-shop name and domain name.

If possible try to have the same name everywhere. If the domain name is already taken, try to find something relevant. If you sell plants online, you don't want a domain name that is books.se. The domain name should reflect the business and your products or services.

To clarify, the domain name does not have a direct impact on SEO. However, the domain name can have an impact on CTR (Click-through rate) or Bounce rate. In short, have a relevant name because it will benefit you in the long run.

Also thought about the following things when brainstorming the name:

Check competitors' names

You don't want your customers to click on your competitor's name when they barely see any difference in your names. So avoid healing anything similar to your competitors.

Easy to write and pronounce

KISS - keep it stupid simple. Don't complicate it for your customers. It's not a spelling bee. It should be easy to write and pronounce.

Easy to remember

It should be easy to remember. You don't want your customers to forget you because of your name. So here too, simplicity is your friend.

Map

People have limits in their memory. Make it easy for your customer to remember your domain name.

Also record misspellings.

It can happen to anyone. You accidentally misspell something or add a wrong letter. It can be to your advantage to register even misspellings so that your customer ends up on your website anyway.

Building a customer base

Even if you haven't launched your e-commerce yet, you can get potential customers to sign up to your mailing list. This could be to get an exclusive opening offer or simply to receive information about the launch itself. It gives you the opportunity to create a customer database. Using the customer database, you can tailor offers to your customers. In other words, your customer database is a goldmine for e-commerce success. You customise your offers and build a relationship with your customer or potential customer.

It's incredibly important that you keep track of the GDPR in connection with it. That you clear it if the customer no longer wants to receive your email newsletters.

Your chances of e-commerce success increase enormously when you can sort by which customers shop a lot or a little. Maybe there's a buying pattern you can find and capitalise on?

I know it may sound like an overkill, and it is. But most things can be learnt.

Are you ready to succeed with your e-commerce?

This was the last part in the series on e-commerce. I hope you've picked up a few points that you might find useful in the future.

In conclusion, I would like to point out that it is still in your attitude. If you have a strong vision and belief in yourself and your business, it will take you far. Everything else like building e-commerce, digital marketing or keyword analysis we can help you with me. Get in touch if you have any questions or concerns, we will organise a meeting.