An optimal and complete guide to social media image sizes for businesses.
Here you go! Here's a guide to social media image sizes, for those of you who want to post correctly sized images on your social channels. Keep reading to see what sizes are suitable for different images on Facebook, Instagram, Twitter and Linkedin. Read all the way to see a little bonus surprise!
Facebook Image size
Facebook remains the most popular social network in the world. As with websites, the majority of Facebook visitors use mobile phones. Therefore, it is important that images are adapted for mobile devices.
Recommended image sizes for Facebook:
- Facebook profile picture size: 180 x 180 px
- Facebook cover image size: 851 x 315 px
- Facebook shared image (regular post): 1200 x 630 px
- Facebook link image (selected image from the website): 1200 x 628
- Facebook event cover image: 1920 x 1080 px
Instagram Image size
Instagram is the big star when it comes to sharing images and videos. Today, Instagram stories are the ones that get the most reach from Instagram's algorithms. Remember to create a nice flow on your Instagram profile by publishing well-thought-out images and videos.
Recommended image sizes for Instagram:
- Instagram profile picture size: 180 x 180 px
- Instagram image size: 1080 x 1080 px (square), 1080 x 566 px (landscape) or 1080 x 1350 px (portrait)
- Instagram stories: 1080 x 1920 px
- Minimum Instagram video size: 600 x 600 (square), 600 x 315 (landscape) or 600 x 750 (portrait)
- Maximum Instagram video length: 60 seconds
- Maximum Instagram ad image width: 500px
Linkedin Image size
Many companies make the mistake of thinking that a LinkedIn presence doesn't need the same wow factor as other social channels. A well thought-out and, above all, updated company page on LinkedIn will put your company one step ahead of the competition. Don't forget that your future customers or employees are on Linkedin, so make sure your business looks attractive!
Recommended image sizes for LinkedIn:
- Linkedin company logo: 300 x 300 px
- Linkedin cover image: 1536 x 768 px
- Linkedin dynamic advert size: 100 x 100 px (company logo)
- Linkedin sponsored post image size: 1200 x 628 px
Bonus: recommended image sizes for Linkedin private profile:
- Linkedin profile picture: 400 x 400 px
- Linkedin background image: 1584 x 396 px
- Linkedin shared post image size: 1200 x 628 px
- Linkedin video size: 256 x 144 (minimum) or 4096 x 2304 (maximum)
- Linkedin video length: Max 10 minutes
Bonus! Image sizes for Youtube and Pinterest
We must not forget the great and important YouTube. If YouTube is used correctly, there are great opportunities to drive traffic to your website. Pinterest is an exciting upstart that we will see more of in 2020!
Bonus: recommended image sizes for YouTube:
- Youtube channel profile picture: 800 x 800 px
- Youtube channel cover image: 2560 x 1440 px
- Youtube video upload: 1280 x 720 (minimum HD)
Bonus: recommended image sizes for Pinterest:
- Pinterest profile picture: 165 x 165 px
- Pinterest pin size: 236 x 600 px
- Pinterest board: 222 x 150 px
We hope you enjoyed this guide to social media image sizes
I'm glad you read through the blog post on social media image sizes, hope you find it useful. To read more about how Digital partner can help you with social media, you can take a look at the this page or contact us!
