Generative AI is no longer science fiction, but a powerful and accessible tool in your creative toolbox, getting better and better every day. Don't think of AI as a replacement for you and your creativity, but more as a tool to amplify your vision, speed up processes and reach new creative heights.

Imagine being able to brainstorm lots of ideas, create a moodboard and visualise different campaigns in just a few hours. Let AI help with that the graphic process and don't be afraid to enlist the help of AI.

AI - step by step

AI can become an invaluable asset in the different phases of a project.

• Ideas and concepts: Instead of just writing lists of words, AI allows you to turn abstract thoughts into concrete images. Use AI to brainstorm visual concepts that would have previously taken hours to sketch out.
• Mood boards and style: Creating a moodboard that captures the right feeling can be a time-consuming search on the web. With AI, you can create moodboards in minutes. Decide what style, colour palette and feel you're after.
• Prototype and mockups: Visualise before you create and show the customer what a campaign might look like in a real environment before a single image is captured. AI makes it possible to quickly generate sketches and mockups, from adverts and packaging to websites.

The art of farting

If you are not clear enough about what you want to generate, AI will have difficulty getting the result you want to achieve. Therefore, it is important that you explain well what you want to generate.

This is a mini guide on how to write effective prompts.

1. Subject: What is the main motive (e.g. A dog riding a surfboard)
2. Style and aesthetics: What feeling or artistic style (e.g. Photorealistic, Rembrandt, Japanese Ukiyo-e)
3. Composition and light: What should it look like visually? (Cinematic lighting, bird's eye view, etc.)

The example prompt could then be: "A dog riding a Ukiyo-e style surfboard from a bird's eye view" Then it might look like this. (generated in Adobe Firefly)

Pitfalls to avoid

Using AI without careful consideration can lead to problems. Here are some points worth addressing:

• Copyright and commercial use: The legislation surrounding AI-generated material is still a grey area. Be careful about using raw AI images as a final product. In general, use AI for inspiration and as components that you then edit yourself.
• The generic AI look: There is a risk that everything starts to look the same if you rely too much on AI. Therefore, be sure to see AI as a starting point where you add your human touch through typography, post-processing in Photoshop or combining customised elements.

Conclusion

That said, AI is here to stay and getting better every day. See AI as a collaborator in your creative process instead of a threat. Don't be afraid to experiment and test and let AI be part of your everyday life.