{"id":265809,"date":"2025-08-26T11:03:08","date_gmt":"2025-08-26T09:03:08","guid":{"rendered":"https:\/\/www.digitalpartner.se\/?post_type=kunskapsbank&#038;p=265809"},"modified":"2025-09-11T14:07:46","modified_gmt":"2025-09-11T12:07:46","slug":"what-is-a-good-website-structure-so-you-improve-visibility-on-google","status":"publish","type":"kunskapsbank","link":"https:\/\/www.digitalpartner.se\/en\/kunskapsbank\/vad-ar-en-bra-webbplatsstruktur-sa-forbattrar-du-synligheten-pa-google\/","title":{"rendered":"What is a good website structure? - How to improve visibility on Google"},"content":{"rendered":"<h2 class=\"wp-block-heading\">What is a good website structure - and why does Google care?<br><\/h2>\n\n\n\n<p>Have you ever clicked on a website and immediately felt lost? No one knows where to click, the menu feels cluttered and important information is hidden several clicks away. It's a sign of a poor website structure - and both visitors and Google notice it.<\/p>\n\n\n\n<p>In this post, we'll look at what website structure is, why it's important and how you can improve it on your own site.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is meant by website structure?<\/h2>\n\n\n\n<p>Website structure is about <strong>how the content of your website is organised and linked together<\/strong>. It includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Menus and navigation<\/li>\n\n\n\n<li>Categories and subpages<\/li>\n\n\n\n<li>Internal links (how pages link to each other)<\/li>\n\n\n\n<li>URL structure (addresses that are clear and logical)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A good structure makes it easy for visitors to find what they are looking for - and for search engines like Google to understand your site.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why is it important for Google?<\/h2>\n\n\n\n<p>Google wants to show its users the best results. To do that, Google needs to understand what your website is about. A clear structure helps Google to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Find all your pages<\/strong> by easily following links<\/li>\n\n\n\n<li><strong>Understand which pages are most important<\/strong>, for example the home page or your service pages<\/li>\n\n\n\n<li><strong>Show the right page in the search results<\/strong> when someone searches for your company or services<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So a good structure allows you to get <strong>better visibility on Google<\/strong> and more relevant visitors.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group _background-grey\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Do you need help to be more visible on Google?<\/h3>\n\n\n\n<p>Digital Partner offers <a href=\"https:\/\/www.digitalpartner.se\/en\/services\/marketing-promotion\/sock-engine-optimisation-seo\/\" data-type=\"page\" data-id=\"264801\">SEO optimisation<\/a> and <a href=\"https:\/\/www.digitalpartner.se\/en\/services\/marketing-promotion\/strategy-analysis\/\" data-type=\"page\" data-id=\"264811\">strategic website development<\/a> for businesses that want to grow online. <a href=\"https:\/\/www.digitalpartner.se\/en\/contact\/\" data-type=\"page\" data-id=\"156\">Contact us<\/a> for more information.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to build a good website structure - 4 simple tips<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. think like your customer<\/strong><\/h4>\n\n\n\n<p>What information do they look for first? Place it high in the menu or near the home page.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Keep it simple<\/strong><\/h4>\n\n\n\n<p>A main menu with 4-6 main categories is sufficient for most businesses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. use descriptive page titles and links<\/strong><\/h4>\n\n\n\n<p>Good example: <strong>dittforetag.se\/tjanster\/vehicle-service<\/strong> <\/p>\n\n\n\n<p>Bad example: <strong>dittforetag.se\/page?id=123<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Link between related pages<\/strong><\/h4>\n\n\n\n<p>For example, if you write a blog about vehicle servicing, link to your vehicle servicing page.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group _background-grey\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Tips!<\/strong> Digitalpartner can help you restructure your menu and optimise internal links so that both visitors and Google find their way around faster. <a href=\"https:\/\/www.digitalpartner.se\/en\/contact\/\" data-type=\"page\" data-id=\"156\">Contact us<\/a> and we will help you!<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do I know if my website structure is good?<\/h2>\n\n\n\n<p>Start by asking these questions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Can a new visitor quickly understand what we offer?<\/li>\n\n\n\n<li>Can you find contact details without searching?<\/li>\n\n\n\n<li>Do the most important pages get the most clicks from the menu?<\/li>\n\n\n\n<li>Do I have pages that are completely isolated without internal links?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If the answer to any question is \"no\" - then there is potential to improve the structure.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group _background-grey\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Would you like a professional analysis of your current website?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.digitalpartner.se\/en\/contact\/\" data-type=\"page\" data-id=\"156\">Contact us to book a free website analysis<\/a> with us at Digitalpartner.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Executive summary<\/h2>\n\n\n\n<p>A clear website structure is the basis for both satisfied visitors and good visibility on Google. By organising your content smartly, you make it easier for both people and search engines to find what they are looking for.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group _background-grey\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Do you need help creating a website that is both visible and sells?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.digitalpartner.se\/en\/contact\/\" data-type=\"page\" data-id=\"156\">Contact us at Digitalpartner today<\/a> for advice or find out more about our services in <a href=\"https:\/\/www.digitalpartner.se\/en\/services\/web-development\/\" data-type=\"page\" data-id=\"158\">web development<\/a> and <a href=\"https:\/\/www.digitalpartner.se\/en\/services\/marketing-promotion\/sock-engine-optimisation-seo\/\" data-type=\"page\" data-id=\"264801\">SEO<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Get more customers through a smarter website structure! Learn how to make it easy for visitors and Google to find your way around - and increase your online visibility.<\/p>","protected":false},"author":2,"featured_media":265819,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"kunskapsbankskategori":[60,49,59,71,58,55,63,69],"class_list":["post-265809","kunskapsbank","type-kunskapsbank","status-publish","format-standard","has-post-thumbnail","hentry","kunskapsbankskategori-analys","kunskapsbankskategori-digital-marknadsforing","kunskapsbankskategori-digital-strategi","kunskapsbankskategori-hemsidor","kunskapsbankskategori-seo","kunskapsbankskategori-sokmotorer","kunskapsbankskategori-strategi","kunskapsbankskategori-webbutveckling"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/kunskapsbank\/265809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/kunskapsbank"}],"about":[{"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/types\/kunskapsbank"}],"author":[{"embeddable":true,"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/comments?post=265809"}],"version-history":[{"count":15,"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/kunskapsbank\/265809\/revisions"}],"predecessor-version":[{"id":265896,"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/kunskapsbank\/265809\/revisions\/265896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/media\/265819"}],"wp:attachment":[{"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/media?parent=265809"}],"wp:term":[{"taxonomy":"kunskapsbankskategori","embeddable":true,"href":"https:\/\/www.digitalpartner.se\/en\/wp-json\/wp\/v2\/kunskapsbankskategori?post=265809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}