{"id":262178,"date":"2019-10-19T15:45:00","date_gmt":"2019-10-19T13:45:00","guid":{"rendered":"https:\/\/www.digitalpartner.se\/?post_type=kunskapsbank&p=262178"},"modified":"2025-08-18T15:19:21","modified_gmt":"2025-08-18T13:19:21","slug":"free-seo-guide","status":"publish","type":"kunskapsbank","link":"https:\/\/www.digitalpartner.se\/en\/kunskapsbank\/gratis-seo-guide\/","title":{"rendered":"Free SEO guide 2022"},"content":{"rendered":"
A complete and free SEO guide 2022 can be found further down. The post is written in 2019 but updated both in 2020 and 2021 with new material.<\/h6>\n\n\n\n
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10 tips for search engine optimisation success!<\/h2>\n\n\n\n
  1. Optimise your website for speed <\/strong>- On-page SEO (up to point 9).<\/li>
  2. Make the website fully mobile-friendly <\/strong>- Responsive website.<\/li>
  3. Always think about user-friendliness <\/strong>- User experience (UX design).<\/li>
  4. Write lots of relevant content <\/strong>\u2013 <\/strong>Content is king!<\/li>
  5. Use many headings and tag them<\/strong> - H1 to H6.<\/li>
  6. Don't forget to optimise the images<\/strong> - Correct name, file format & size.<\/li>
  7. Do a keyword analysis and fill in unique metadata on each page!<\/strong><\/li>
  8. Name each page of your website correctly<\/strong> - SEO friendly URLs.<\/li>
  9. Create Google accounts<\/strong> - Google my business, Google Search Console & Google Analytics.<\/li>
  10. Collect links from other websites and blogs<\/strong> - Off-page SEO.<\/li><\/ol>\n\n\n\n
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    Would you like a complete and free SEO guide sent to you?<\/h2>\n\n\n\n

    You are welcome! We will send you a free SEO Guide<\/strong> 2022 is here for you, packed with tips and tricks to succeed with search engine optimisation. This guide is made for those who have a website through WordPress. However, many tips are general and work equally well on all platforms. <\/p>\n\n\n\n

    Just fill in your email address below to get access to the full SEO guide!<\/p>\n\n\n\n\n\n

    Of course, you can unsubscribe at any time. But we send tips once a month in the areas of Google, Facebook, websites and Instagram etc. So we recommend you to keep subscribing! <\/p>\n\n\n\n

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    Continued tips for those who want to optimise their website for search engines!<\/h2>\n\n\n\n
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    1. Optimise your website for speed <\/strong> <\/h3>\n\n\n\n
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    Speed is one of the most important factors in getting results on Google. But it's at least as important to keep your visitors from getting bored and leaving!<\/p>\n

    Choose the right web host<\/strong> <\/h4>\n

    There's a reason why some web hosts are more expensive than others. One of the reasons is because better hosting provides faster websites. <\/p>\n

    Use the cach\u00e9 plugin<\/strong> <\/h4>\n

    For those who use WordPress, there are various plugins that help you get a faster website. The Cach\u00e9 plugin, for example, removes unnecessary code that degrades performance. <\/p>\n

    Optimise the images<\/strong> <\/h4>\n

    If you have a heavy website with large images, the website will be slow. Compress the images and use the right image size and you can save seconds on loading time! <\/p>\n

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    2. Make the website fully mobile-friendly<\/strong> <\/h3>\n\n\n\n
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    Today, more than half of all visits come from mobile devices. In addition, Google has started indexing websites as \"mobile first\". Therefore, it is extremely important to have a responsive website. You can find more search engine optimisation tips in the SEO guide 2022!<\/p>\n<\/div><\/div><\/div>\n\n\n\n

    3. Always think about user-friendliness<\/strong> <\/h3>\n\n\n\n
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    It's not just visitors who want your website to be user-friendly. Google wants it to be too, because if your website isn't user-friendly, your Page Authority will suffer. Examples of user-friendliness include clear navigation, headings and easy-to-find contact details.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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    4. Write lots of relevant content<\/strong> <\/h3>\n\n\n\n
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    Google likes text but users don't like too much text. Here, it's important to find a balance and make paragraphs small and breezy. Break up the paragraphs with descriptive headings. Because not all visitors want to read all the content, it is often enough to scan certain headings. Also, the lines should not be too long, think compressed when writing your texts. Don't forget to write valuable content that visitors find interesting!<\/p>\n<\/div><\/div><\/div>\n\n\n\n

    5. Use many headings and tag them<\/strong> <\/h3>\n\n\n\n
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    Use lots of headlines, preferably large ones. The headings should be so descriptive that the visitor hardly needs to read the text. Include the keywords in the headings and don't forget to tag them.<\/p>\n

    H1 heading<\/strong> <\/h4>\n

    Max one H1 per page, it is the most important heading on the whole page.<\/p>\n

    H2 heading<\/strong> <\/h4>\n

    Use 2-3 H2s, these should be the next most important headings.<\/p>\n

    H3 heading<\/strong> <\/h4>\n

    Can be used several times on each side.<\/p>\n

    Then there are H4, H5 and H6 headings, but you probably won't need to use these. They can be used for less important headings such as About us, Contact us and Our services. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

    6. Don't forget to optimise the images<\/strong> <\/h3>\n\n\n\n
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